Cheers rocked the SM MOA Music Hall last November 29 with Kitchenpalooza, an event designed to bring the brand’s Happymess philosophy to life. Led by brand ambassadors, P-Pop group ALAMAT, the program highlighted how Cheers continues to build meaningful engagement with consumers by celebrating creativity, togetherness, and the happy mess of everyday living.  

At the heart of the campaign is a simple insight: cleaning feels easier—and a whole lot more fun—when there’s music. This is why Cheers created the Happymess Anthem, an upbeat soundtrack brought to life by ALAMAT to help turn everyday chores into light, feel-good moments that families can enjoy together. 

The event was hosted by MYX VJ and Kapamilya talent Ameera “VJ Eya” Almamari, whose warm and upbeat presence helped guide guests through the afternoon’s activities. 

A Celebration of Creativity, Community, and Everyday Joy 

As key partners in Cheers’ Happymess campaign, ALAMAT played a central role in shaping the experience. Through live performances and an interactive conversation with attendees, the group brought authenticity and energy to the event—capturing the fun and relatable spirit at the heart of the campaign.  

Fans and guests also enjoyed an exclusive meet-and-greet experience, strengthening the connection between the group, the brand, and the communities they collectively serve. 

Interactive Experiences Designed for Today’s Creators

To further immerse attendees in the world of Happymess, the venue featured a series of interactive stations that highlighted Cheers’ product relevance in a fresh and engaging way. Guests explored dynamic AR challenges themed around cleaning and kitchen tasks, encouraging playful participation while subtly demonstrating the brand’s role in everyday routines.  

A craft area allowed participants to personalize their own Cheers aprons, while game-inspired installations created moments of friendly competition and shared enjoyment. A life-sized refrigerator photo zone served as a memorable touchpoint, giving guests a unique way to capture and take home their Kitchenpalooza experience. 

Strengthening Connections Through Meaningful Brand Experiences 

Kitchenpalooza reflects Cheers’ ongoing commitment to engaging consumers through experiences that resonate with real life—unfiltered, dynamic, and often delightfully messy. By partnering with ALAMAT and collaborating with creators and media communities, the event reinforces the brand’s belief that moments of Happymess are worth celebrating, and that shared experiences create stronger, more enduring relationships. 

As Cheers continues to grow its presence across homes, retail environments, and digital spaces, events like Kitchenpalooza underscore SCPA’s dedication to building brands that connect authentically with Filipino families. 

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ABOUT CHEERS  

Cheers is a dynamic brand dedicated to enhancing the culinary experience and making cooking more enjoyable. With a focus on innovation and quality, Cheers offers a range of kitchen essentials designed to simplify tasks, elevate flavors, and create more memories in the kitchen.  

For more information about Cheers or other SCPA brands, send us an email at [email protected] (for corporate inquiries) or [email protected] (for consumer feedback).