ILOILO CITY, Philippines — Jade is bringing its Sulit approach to another everyday household routine with the launch of its new Jade Laundry Care Line, composed of Jade Powder Detergent and Jade Fabric Conditioner. 

Launched at Sanitary Care Products Asia, Inc. (SCPA)’s Iloilo office, the new line expands Jade’s growing portfolio of household essentials with practical laundry solutions designed for budget-conscious Filipino households. The line aims to provide everyday cleaning and fabric-care benefits while keeping laundry routines simple and accessible. 

The development of the Jade Laundry Care Line responds to the everyday needs of Filipino households, where laundry remains a frequent and recurring household task. With 29.67 million households in the Philippines, the country represents a large repeat-use laundry market shaped by regular washing of clothes, uniforms, towels, linens, and other household fabrics. 

Two Products, Two Important Roles 

The Jade Laundry Care Line brings together two products designed to work as part of a complete laundry routine. 

Jade Powder Detergent is made to loosen and remove everyday dirt and stains during washing. It can be used for soaking, handwashing, and machine washing, making it a versatile option for different laundry routines. It also comes with a fabric conditioner for added softness and freshness while washing. 

The detergent comes with a floral fragrance designed to bring a fresh, clean scent to the laundry.  

Completing the routine is Jade Fabric Conditioner, which is used during the final rinse to help condition fabric and leave clothes soft and fresh. It offers softening benefits, long-lasting freshness, and antibacterial action. 

It is available in two scents: Fresh Linen, with a clean and refreshing laundry scent, and Sweet Sunshine, with a sweeter and brighter floral character. 

Laundry Care That Fits Everyday Life 

Affordability and practicality remain important considerations in the Philippine laundry care market. The sales deck highlights the category as high-frequency and value-driven, with factors such as affordability, scent, small-pack accessibility, and regional mass-market growth influencing consumer choice. 

Powder detergent, in particular, continues to play a significant role in the value segment. Its versatility across handwashing, soaking, and machine washing, along with its generally lower cost per wash compared with liquid detergent, makes it a practical choice for regular and larger family laundry loads. 

With Jade Powder Detergent and Jade Fabric Conditioner, consumers can build a simple two-step laundry routine: clean during the wash, then care for fabrics during the final rinse. 

The new line reflects Jade’s continued effort to bring practical household products to Filipino consumers—products that fit everyday needs while offering the value expected from the brand. 

Through its expansion into laundry care, Jade makes everyday washing another part of the home where being Ka-Sulit can go a long way. 

### 

About Jade  

Jade is a proudly Filipino brand under Sanitary Care Products Asia, Inc. (SCPA). It serves as the trusted partner of micro-entrepreneurs and households in meeting their everyday cleanliness needs. Designed for Ka-Sulit consumers, Jade offers reliable, practical, and affordable hygiene essentials that make every purchase truly worth it.