Cheers continues to bring the Cheers to Happymess spirit closer to Filipino shoppers through a strengthened mix of out-of-home (OOH) and in-store executions designed to boost brand visibility and create meaningful touchpoints at every stage of its customers’ journeys.  

With P-Pop band ALAMAT as the face of the campaign, these efforts celebrate the group’s vibrant energy while earning the brand a permanent spot in the daily lives of its consumers.  

Bringing Happymess to the Streets 

To amplify Cheers’ presence across key consumer touchpoints, the brand rolled out a unified mix of OOH and in-store activations featuring ALAMAT.  

High-traffic digital screens, static billboards, and elevator LED placements across Metro Manila strengthened visibility in daily commuter routes and residential areas, ensuring the Happymess campaign stayed top of mind. Complementing this, in-store executions in Robinsons, Waltermart, and Shopwise brought the same vibrant energy closer to shoppers — creating a consistent, engaging brand experience from the streets to the aisles. 

Expanding further into everyday spaces, the Happymess Anthem music video plays across elevator screens in more than 140 commercial and residential buildings within Metro Manila. Cheers’ playful vibes, paired with ALAMAT’s energy, in the music video aims to make every chore a party.  

Making a Splash In-Store 

Inside supermarkets, Cheers strengthens its presence through in-store displays that highlight key product features with an ALAMAT touch.  

Robinsons stores feature tactical modules positioned at key decision points, while Waltermart branches showcase a dedicated arch and catwalk that immerse shoppers in the Happymess experience. Select Robinsons and Shopwise locations also host live market setups, bringing products forward through interactive displays that encourage trial and conversion. 

With these combined efforts, Cheers continues to build a cohesive presence—from the streets to residential buildings, to the aisles where purchase decisions happen.  

Every placement reinforces the idea that life’s happiest moments often come with a bit of mess—and Cheers is right there with you to celebrate it. 

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 ABOUT CHEERS  

Cheers is a dynamic brand dedicated to making kitchen messes into happy memories, hence its campaign Cheers to Happymess. With a focus on innovation and quality, Cheers offers a range of kitchen essentials designed to simplify tasks, elevate flavors, and create more memories in the kitchen.  

For more information about Cheers or other SCPA brands, send us an email at [email protected] (for corporate inquiries) or [email protected] (for consumer feedback).