TAGUIG, METRO MANILA — Jade officially launched its newest product, Jade Sulit Dishwashing Paste, last May 21, 2026, marking the brand’s latest step in expanding its lineup of practical and affordable household cleaning essentials across Visayas and Mindanao. 

Designed for Filipino households looking for a sulit yet effective kitchen cleaning solution, Jade Sulit Dishwashing Paste delivers strong grease-cutting action, concentrated cleaning performance, and a rich foam and scrub-clean feel ideal for daily dishwashing needs.  

Available in fresh Lemon and Kalamansi variants, the new product is formulated to help remove grease, food residue, and stubborn stains from dishes, cookware, and kitchen utensils.  

Built for Everyday Kitchen Challenges 

Jade Sulit Dishwashing Paste is specially designed for greasy cookware, pans, plastic containers, and everyday dishes, offering consumers a more concentrated alternative for direct scrubbing and heavy-duty cleaning. 

The product combines grease-cutting surfactants, scrubbing support, and fragrance-enhancing ingredients to help improve the overall dishwashing experience. Its concentrated format also allows customers to use less product per wash, helping households clean efficiently while getting more value from every tub. 

Adding to its sulit value is its +25g more offering, giving customers more product for everyday kitchen use, which is an advantage for practical households looking to make their cleaning essentials last longer without stretching the budget. 

With its concentrated cleaning action and added value sizing, the product is designed to deliver dependable performance for daily kitchen cleaning needs. 

A Category That Continues to Matter 

The launch comes as dishwashing paste remains a relevant and trusted format among many Filipino consumers, particularly in areas where practical and cost-efficient cleaning solutions are preferred. Industry insights note that dishwashing pastes continue to hold strong value because of their affordability, longer shelf life, and suitability for tackling hard water and greasy kitchenware.  

The product also aligns with evolving consumer expectations around convenience and efficiency in household cleaning. Research highlighted by SCPA’s product development team shows that consumers increasingly seek products that make cleaning faster, easier, and more practical for daily routines.  

Sulit Cleaning for Everyday Homes 

With the launch of Jade Sulit Dishwashing Paste, Jade continues to strengthen its commitment to providing dependable and budget-friendly household products made for practical Filipino families and businesses. 

By combining concentrated grease-cutting performance, fresh kitchen-friendly scents, and everyday affordability, the new product aims to make dishwashing easier, more efficient, and more sulit for consumers nationwide. 

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About Jade 

Jade is a household brand under Sanitary Care Products Asia, Inc. (SCPA), offering practical and affordable everyday essentials designed for Filipino homes. Known for its “sulit” positioning, Jade provides value-driven cleaning and household solutions that combine reliable performance with everyday affordability for budget-conscious consumers.