TAGUIG, METRO MANILA – Trusted by countless microentrepreneurs and homemakers alike, Jade—the trusted brand in keeping homes and businesses clean—takes another practical step forward with the launch of its new disposable tableware line.  

Soon to be available in stores nationwide, Jade Paper Plates, Paper Cups, and Plastic Spoons and Forks offer durable, odor-free, and budget-friendly options for everyday gatherings, food stalls, and small businesses.  

With the tagline “Laging handa sa handaan,” Jade’s new product line emphasizes the brand’s dedication to reliability and readiness for every ocassion—from street foods to family celebrations.  

With Jade’s new disposable tableware, Ka-Sulits (a term used to describe the brand’s market) can serve confidently without worrying about cost or quality.  

Serving the Growing Market of Entrepreneurs 

With more Filipinos turning their passion into small businesses, there’s a growing need for convenient, affordable, and reliable supplies that support their daily hustle.  

Recent market data highlights a surge in the country’s foodservice and street food sectors, expected to grown from $21.3 billion in 2023 to $30.5 billion by 2032. Similarly, the demand for disposable tableware is projected to expand at a CAGR of 5.4% from 2025 to 2031, driven by convenience and affordability.  

In a market that thrives on practicality and consistency, Jade aims to be the go-to choice in the low-cost tier, providing quality and accessibility that their Ka-Sulits deserve. 

Dedication to Empowering Everyday Entrepreneurs 

As one of the practical arms of the Sanitary Care Products Asia, Inc. (SCPA) family, Jade complements the personalities of its sister brands—Femme (Madiskarte, praktikal) and Cheers (Cheerful)–by being the wais, no-nonsense partner of hardworking Filipinos.  

Whether it’s for a carinderia, milk tea stand, or a simple family gathering, the brand ensures that every product helps businesses and homes stay clean, prepared, and efficient without going over the budget! 

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About Jade 

Jade is a proudly Filipino brand under Sanitary Care Products Asia, Inc. (SCPA). It serves as the trusted partner of micro-entrepreneurs and households in meeting their everyday cleanliness needs. Designed for Ka-Sulit consumers, Jade offers reliable, practical, and affordable hygiene essentials that make every purchase truly worth it.