TAGUIG CITY, Philippines — Sanicare ushered in the festive season with its heartwarming Christmas event held on November 29, 2024, at the SM North Edsa Annex Activity Center.  

As the festive season approaches, the brand recognizes that Christmas celebrations have evolved over the years, often losing some of the traditional joy and warmth that once defined them. In response, Sanicare is dedicated to bringing back the essence of care and happiness this Christmas through its heartwarming event, ensuring that every Filipino experiences #TheCareYouDeserve during this special time of year. 

Featuring Sanicare’s esteemed brand ambassadors, Bianca Gonzalez-Intal and Belle Mariano, the event became a memorable gathering for attendees, including the media, key opinion leaders (KOLs), SCPA employees, and the public. It was a joyful blend of holiday cheer and meaningful moments, championing the brand’s commitment to care and connection. 

Festive Highlights with Care Ambassadors

Bianca Gonzalez-Intal brought her signature poise and charisma to the occasion as the event’s host and brand ambassador. As a long-time advocate for self-care and hygiene, Bianca set the tone for an engaging and inspiring day. Her heartfelt connection with the audience exemplified Sanicare’s promise of delivering #TheCareYouDeserve.

Sanicare’s newest brand ambassador, Belle Mariano, delighted fans with her songs and participation in key activities. Buyers of the hygiene-on-the-go kits were thrilled to receive an exclusive Belle photocard, with 50 lucky fans getting a chance to meet and greet the young star. 

 A Conversation That Matters 

One of the event’s most memorable segments, Care Conversations, featured Bianca and Belle sharing personal anecdotes and insights on the importance of self-care and hygiene in daily life. During the segment, fans got to ask the ambassadors questions like “What are your green flags and red flags when it comes to personal care?” to which Belle replied, “Green flag for me is when I take the time to take care of myself. And there’s nothing wrong with it.” Belle, an advocate of self-care, believes that prioritizing one’s health and wellness is a must, which is why she considers being laxed with self-care as a red flag. “Hygiene has a lot to do with self-care. When you’re taking care of yourself, it reflects your confidence…or how you feel about yourself.”

The star also reminded the audience that self-care need not be considered selfish. “Kailangan natin yan,” she said, also encouraging the fans to ask for advice from experts and self-care advocates like Sanicare. For her, doing so elevates a sense of self-esteem and self-love. 

Both Care Ambassadors agreed that self-care is a priority and Sanicare is everyone’s perfect hygiene BFF, especially for busy people on the go.

Holiday Activities to Celebrate Care 

Attendees enjoyed a variety of festive and interactive activities that highlighted the spirit of care and connection:  

• Care Box: A creative in-booth telephone where attendees could send heartfelt audio messages to loved ones, fostering deeper connections during the holidays. 

• Care Moments Photo Booth: Guests captured cheerful photos, receiving two copies—one to take home and another to decorate the venue’s Christmas Tree Centerpiece, symbolizing shared holiday joy. 

• Snowball Swing: A fun, mini-golf-inspired game that has guests swinging snowballs.

• Clean Hands Ring Toss: A Sanicare twist on the classic ring toss, reinforcing the importance of hand hygiene. 

• Holiday Stack-a-Care: A lively stacking game using Sanicare products, showcasing both fun and functionality. 

A Celebration of the True Spirit of Christmas 

Sanicare’s Christmas event was more than a festive gathering—it was a heartfelt expression of its mission to provide #TheCareYouDeserve. Through meaningful activities, engaging discussions, and the inspiring presence of Bianca and Belle, Sanicare created an event that celebrated care, connection, and community. 

This holiday season, Sanicare believes that busyness shouldn’t keep us from enjoying the spirit of Christmas, which is caring for ourselves and our loved ones. The brand wants everyone to embrace care as the best gift to give and receive. After this year’s ups and downs, we all need to share and receive words of affirmation, warm hugs, and other expressions of love and care.

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ABOUT THE COMPANY   

Sanitary Care Products Asia, Inc. (SCPA) is a Filipino-owned, Christian-family run company dedicated to providing customers with quality hygiene products at competitive prices. This proudly Pinoy paper converting company meets the needs of the entire country with 23 offices and 7 converting plants strategically placed in key cities around the Philippines. Since its establishment, SCPA has been dedicated to improving the lives of Filipinos by providing better options in hygiene and health,   

To learn more about SCPA, send us an email at [email protected] (for corporate inquiries) or [email protected] (for consumer feedback).