SAN JUAN, METRO MANILA – Sanicare brought freshness, fun, and personality-driven self-care to life with its first-ever Hygiene Hangout, an immersive event inspired by the viral question: “What’s In Your Bag?” The concept reimagines hygiene as a form of authentic self-expression—because the essentials we carry say just as much about us as the outfits we wear and the lifestyles we lead. 

Inspired by fun personality tests and quizzes, Sanicare created the Hygiene Personas — a playful way to get to know your hygiene habits and find the Sanicare products that match your lifestyle. The Hangout, held on November 15, brought these personas to life through a stylish, interactive space divided into three dedicated activity zones: 

• Chill Minimalists (Blue) 

• Fresh Trendsetters (Pink) 

• Always-Ready Planners (Yellow) 

Guests arrived in their persona colors and were encouraged to explore each zone through curated activities that helped them discover their perfect Sanicare Hygiene BFF—the hygiene item that best fits their daily needs and personal style. 

A Fresh Take on Self-Care 

“Each bag tells a story,” shared Jazel Ramos-Yeo, Sanicare Brand Manager, during her welcome remarks. “Sometimes we’re the chill minimalist, other times the always-ready planner—or even the fresh trendsetter. What matters is that our hygiene essentials help us feel fresh, confident, and ready for anything.” 

She highlighted the Sanicare On-the-Go Line, designed for modern Filipinos who balance school, work, commitments, and weekend adventures: “From pocket-sized tissues and travel wipes to foaming sanitizers, Sanicare On-the-Go makes hygiene simple, smart, and stylish—so you can stay fresh and confident anytime, anywhere.” 

A Day of Fun Activities for Hygiene BFFs 

Attendees—fondly called Hygiene BFFs—were treated to a lineup of engaging stations. Some of these were: 

• Charm Bar: Guests customized charms (also known as anik-aniks) for their  Sanicare Hygiene Bag Buddy. 

• Food stands: Gelato, croffles, mocktails, and charcuterie cups—the event had all the snacks and drinks that kept everyone full and energized.  

• Game Zone: The Hygiene BFFs spent their energy on fun activities like Whack the Germs, a whack-a-mole style game that brought out everyone’s competitive spirit, as well as the Coolest Shot, an arcade basketball challenge. Winners scored Sanicare’s On-The-Go essentials like the Mini Cooling Wipes, Foaming Sanitizer, Toilet Seat Cover, and Alcohol. 

Hosted by courtside reporter Kyla Kingsu, the event encouraged everyone to explore all stations, complete their stamp cards, and enjoy exclusive surprises. 

Belle Mariano: The Gen Z On-the-Go Girl 

The highlight of the afternoon was the appearance of Sanicare Brand Ambassador Belle Mariano, whose on-the-go lifestyle perfectly represents the brand’s mission. 

The Meet, Greet, and Bye actress shared how the brand fit seamlessly into her daily routine. She started by naming Sanicare Hankies as her favorite hygiene must-have. “If there’s one thing that’s always in my bag, it’s the Hankies,” she said. “Especially with our tropical weather, they keep me ready anywhere I go. They’re so small, they fit in any bag!” 

Belle treats her Sanicare essentials as her “bag best friends,” sharing that she keeps Hankies and Mini Wipes in all of her bags.  

During her segment, the actress also discussed how staying fresh can fuel confidence. “When we feel better, we carry a different kind of confidence,” she said, “To show our best version to the world, we must take time to be our best.”  

To this, she emphasized the importance of prioritizing self-care, particularly in terms of hygiene. By taking our hygiene essentials everywhere, we help care for ourselves by staying fresh and clean.  

The star capped off her talk by saying, “If you love yourself, other people will love you, too. So, make some time for self-care. Prioritize it.” 

Belle also enjoyed the booths alongside attendees—sampling cotton candy, gelato, and even making her own charms—proving she’s truly a Hygiene BFF at heart. 

A Day of Connection, Confidence, and Cleanliness 

Beyond being another brand event, Sanicare’s Hygiene Hangout was a celebration of what it means to be fresh, prepared, and unapologetically confident. Whether minimalist, trendsetter, or planner, every guest ended the day with a renewed appreciation for hygiene as a meaningful lifestyle choice.  

Despite capping off its year with the Hangout, the brand vows to continue making hygiene handy so everyone can focus on living life to the fullest.  

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ABOUT SANICARE  

Sanicare is a trusted Filipino hygiene brand under Sanitary Care Products Asia (SCPA), delivering safe, high-quality hygiene solutions for over three decades. From bathroom tissues to personal care essentials, Sanicare is committed to elevating everyday hygiene with innovation, reliability, and care.  Sanicare Turns Hygiene Into a Vibe at its First Hygiene Hangout