TAGUIG CITY, PHILIPPINES – Sanicare, a trusted name in Filipino hygiene, officially launched its newest product line, Sanicare Quilts, on March 16, 2026, marking a significant step forward in redefining quality tissue products.  

Designed to bridge the gap between local and imported brands, Sanicare Quilts delivers an accessible premium experience, combining superior softness, strength, and value for modern Filipino households. 

A New Standard in Tissue Care 

Sanicare Quilts introduces a thoughtfully engineered range of bathroom tissues and kitchen towels, developed to meet the evolving expectations of today’s consumers. The line features three SKUs: Bathroom Tissue (4s and 10s) and Kitchen Towel Twin packs. 

At the heart of the product is its advanced eTAD (efficient through-air drying) technology, a specialized process that creates a more cushiony, plush sheet while maintaining dependable strength, which allows users to enjoy both softness and durability without compromise. 

Sanicare Quilts bathroom tissue also features 30% bigger sheets compared to standard variants, delivering enhanced coverage and comfort. Meanwhile, its kitchen towels are designed for superior absorbency and resistance to tearing, making them reliable for everyday cleaning tasks.  

The latest addition to Sanicare’s line is available at an accessible premium price point, with bathroom tissue packs starting at ₱169 (4 rolls) and ₱409 (10 rolls), while kitchen towel twin packs are priced at around ₱349.

This positions Quilts as a high-quality alternative that offers a more elevated experience than standard local options, while remaining more affordable than imported brands. 

An Immersive Launch Experience 

The launch event brought together sales teams and key stakeholders for an immersive introduction to the brand. Attendees explored a series of interactive booths that showcased the product’s key differentiators—from softness and thickness to strength and absorbency—allowing them to experience the benefits firsthand. 

The experience was capped off at the Q Bar, where guests enjoyed refreshments, creating a relaxed and engaging environment that mirrored the comfort and premium feel of the Quilts brand. 

Positioned for the Modern Filipino Home 

Sanicare Quilts is strategically positioned for quality-conscious, price-aware consumers—particularly dual-income households and modern trade shoppers seeking premium products without the premium price tag. 

By offering higher quality than standard local options while remaining more affordable than imported brands, Quilts sets a new benchmark in the tissue category—delivering both value and elevated everyday comfort. 

Looking Ahead 

With a strong go-to-market strategy that includes modern trade activations, in-store experiences, and digital engagement, Sanicare Quilts is poised to establish credibility and drive trial among Filipino consumers. 

As Sanicare continues its commitment to innovation and care, Quilts represents more than just a product launch; it signals the brand’s vision of elevating everyday essentials into meaningful experiences. 

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About Sanicare 

Sanicare is a trusted Filipino brand providing quality hygiene products for everyday use. For decades, it has been a household staple, offering a wide range of essentials including bathroom tissues, kitchen towels, wet wipes, cotton products, and other personal care items. 

Guided by its commitment to care, safety, and reliability, Sanicare continues to innovate and develop products that support the health, comfort, and well-being of Filipino families—at home and on the go.