Cheers Expands Its Happymess Footprint Through Strategic OOH and In-Store Visibility
Cheers continues to bring the Cheers to Happymess spirit closer to Filipino shoppers through a strengthened mix of out-of-home (OOH) and in-store executions designed to boost brand visibility and create meaningful touchpoints at every stage of its customers’ journeys. With P-Pop band ALAMAT as the face of the campaign, these efforts celebrate the group’s vibrant energy while earning the …
Sanicare Turns Hygiene Into a Vibe at its First Hygiene Hangout
SAN JUAN, METRO MANILA – Sanicare brought freshness, fun, and personality-driven self-care to life with its first-ever Hygiene Hangout, an immersive event inspired by the viral question: “What’s In Your Bag?” The concept reimagines hygiene as a form of authentic self-expression—because the essentials we carry say just as much about us as the outfits we wear and the lifestyles we lead. Inspired …
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SCPA Marks 29 Years of Purposeful Service: A Celebration of Faith, Integrity, and Lasting Impact
TAGUIG CITY, Philippines – Sanitary Care Products Asia, Inc. (SCPA) celebrated its founding anniversary with the theme “29 Years of Purposeful Service,” a fitting tribute to nearly three decades of resilience and meaningful work that continues to uplift lives and communities. What began as a small company founded by Renato Sio to provide jobs to for …
Jade Expands Product Line with New Disposable Tableware Collection
TAGUIG, METRO MANILA – Trusted by countless microentrepreneurs and homemakers alike, Jade—the trusted brand in keeping homes and businesses clean—takes another practical step forward with the launch of its new disposable tableware line. Soon to be available in stores nationwide, Jade Paper Plates, Paper Cups, and Plastic Spoons and Forks offer durable, odor-free, and budget-friendly options for …
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SCPA Honored as First-Ever Recipient of the Strengths Philippines Advocate Award
TAGUIG, METRO MANILA – Sanitary Care Products Asia, Inc. (SCPA) achieves a landmark distinction at EMPOWERCon 2025, receiving the first-ever Strengths Corporate Impact Citation Award last September 30, 2025. This prestigious recognition, presented by Strengths Philippines, honors the company’s pioneering and sustained commitment to embedding a Strengths-based culture across all levels of SCPA—from leadership and employee development to daily collaborations and performance excellence. …
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Rooted in Care: Sanicare Plants 1,250 Trees in Annual Tree Planting Event with Haribon
TANAY, RIZAL – Sanicare, a trusted hygiene brand in the Philippines, continues its commitment to sustainability and environmental stewardship through its annual tree planting activity in partnership with the Haribon Foundation. This year, the brand planted 1,250 native seedlings at Sitio Batong Suso, Brgy. Sto. Nino, Tanay, Rizal. The planting activity focused on helping conserve …
From Prep to Plate: Why Hygiene Matters in Every Kitchen
In the food industry, everything begins in the kitchen. A spotless, hygienic kitchen isn’t just about aesthetics—it’s the first line of defense against food-borne illnesses and a key factor in creating a safe and enjoyable dining experience for your customers. From small cafés to full-service restaurants, catering businesses to hotel kitchens, ensuring proper hygiene practices …
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SCPA Solutions Returns to WOFEX Manila 2025 with Stronger Presence and Higher Engagement
TAGUIG CITY, PHILIPPINES – SCPA Solutions proudly marked another successful participation at the World Food Expo (WOFEX) Manila 2025, held from August 6 to 9, 2025, at the World Trade Center. Through an expanded booth display, the brand showcased its complete line of hygiene and cleaning solutions to key players in the foodservice and hospitality …
Shuvee Etrata Steps Into Her Femme Era
TAGUIG CITY, PHILIPPINES – Shuvee Etrata is officially stepping into her Femme Era. Yesterday, at the SCPA TLC Training Hall, the nation’s darling was introduced as the newest brand ambassador of Femme, the trusted tissue and feminine care brand under Sanitary Care Products Asia (SCPA). Carrying the theme “Femme Era: The Practical Era,” the event …